Whether selling the business to a third party, or transferring the business to an insider (children or key employees), Jeff can help navigate these, often emotional, decisions. When applicable, varying approaches for a triumphant sale of the business to a third party can be explored. If children, key employees, or even co-owners are involved, careful consideration must be given to two crucial priorities: (1) retaining control of the business until fully compensated, thus minimizing the risk of non-payment, and (2) receiving the desired remuneration.